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Purchasing Power Shift

The purchasing power of women has increased dramatically over the last decade. Marketers have taken notice and are now focusing more of their advertising dollars on reaching out to women. More than half of the money spent online in the US have been spent by women.

Men are now purchasing more of the traditional items that women formerly purchased such as groceries, apparel, etc.

Women are now making more of the decision for the more expensive items such as cars, homes and appliances.

Single childless women in their twenties now make more money than single childless men.

Women now outnumber men in holding higher education degrees.